Dates TBD

Personal readiness, emotional resilience, uncertainty, time, relationships, and ownership responsibility.

El Capitan’s Taproom, 1201 Cornwall, #101, Bellingham, WA 98225


Customer need, value proposition, competitive position, concept clarity, and testing assumptions.p

El Capitan’s Taproom, 1201 Cornwall, #101, Bellingham, WA 98225


Target customers, market research, competition, location, demand, and practical validation.

El Capitan’s Taproom, 1201 Cornwall, #101, Bellingham, WA 98225


Startup costs, operating budgets, pricing, cash flow, break-even, bookkeeping, and financial controls.

El Capitan’s Taproom, 1201 Cornwall, #101, Bellingham, WA 98225


Building the Operating Machine:

Permits, location, systems, staffing, vendors, workflow, legal structure, and daily operations.

El Capitan’s Taproom, 1201 Cornwall, #101, Bellingham, WA 98225


Integrating the complete idea, identifying gaps and risks, establishing next steps, and deciding whether to proceed, revise, pause, or stop.

El Capitan’s Taproom, 1201 Cornwall, #101, Bellingham, WA 98225



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